Globalization and Culture: Global Melange. Jan Nederveen Pieterse
ISBN: 0742528022,9780742528024 | 196 pages | 5 Mb
Globalization and Culture: Global Melange Jan Nederveen Pieterse
Publisher: Rowman & Littlefield Publishers, Inc.
Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is the formation of a global m lange, a culture of hybridization. Our brief (yet mind-provoking) ethnographic study of Tulsi Restaurant aims to touch upon various aspects of globalisation of culture and globalization of production (mainly food). The mass media are seen today as playing a key role in enhancing globalization, facilitating culture exchange and multiple flows of information and image between countries through international news broadcasts, television .. Globalization and Culture: Global Melange. Is there cultural life after the clash of civilizations and global McDonaldization? New York: Rowman & Littlefield. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is the formation of a global melange, a culture of hybridization. 'Globalization and Culture – Global Melange'; Rowman and Littlefield Publishers USA. 'Modernization' and 'globalization' tend to be seen as equivalent to a lesser or greater degree, and globalization is even sometimes regarded as the global fulfillment of 'the modern project'. Pieterse, Jan Nederveen (2004).  Jan Nederveen Pieterse, Globalization and Culture: Global Mélange (2nd ed. They find a “paradoxical relation” between globalization and culture in a sense that global forces seem to create and reinforce local cultures and identities by triggering the process of creativity. Nederveen Pieterse, J 2004, 'Globalisation: consensus and controversies', Globalisation and culture: global mélange, Rowan & Littlefield, Lanham, Md., pp. The liberal interpretation of 'the In Nederveen Pieterse's view, the fundamental feature of globalization is hybridization – a process of cultural mélange that to some extent is interrupted by -and even radically opposed to- the modern experience.
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